What is SFA (sales support system)?

 SFA is a system to support operations related to sales activities, such as recording sales activities, progress, and managing customer information.

It is one of the systems that are introduced to strengthen the sales organization of a company, and its purpose is to provide thorough sales support through IT systems.

At the same time, the role of SFA  https://slimtime.co.jp/  is to "visualize" and manage the sales staff's negotiation process and the progress of sales projects.

By "visualizing" sales activities, it is possible to improve the productivity and efficiency of the sales department.

With Excel, each file is managed separately, making it difficult to edit and share information at the same time, but SFA uses a common system to manage information, making it easier to share and report information.

If there are differences in the information and know-how held by different salespeople, sales activities will become impersonal.

In order to improve such a situation, SFA is necessary to share information and know-how within the company. One of the roles of SFA is to improve the performance of the entire sales department.

The following are some of the benefits of implementing SFA.

Smooth customer management

Easier to understand the sales process

Improve the efficiency of sales management

Approaches to achieving goals

Information sharing within the organization

Each company has SFA with various functions, but most of them have the following functions.

Building a customer database

Sales process management

Improve sales management efficiency

Budget and performance management

Groupware functions

However, it is important to note that multifunctional does not mean that it is a good SFA for your company.

However, it is important to note that just because it has many functions does not mean that it is a good SFA for your company. Because it has many functions, it may not be easy to use, it may be full of functions that you cannot use, it may reduce the sales efficiency of your salespeople, or it may cost you a lot of money and you may not be able to feel the effects.

There are also SFA products that offer functions that are necessary for your company and do not place a burden on salespeople, so it is necessary to compare them.

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